For every jacket that FRAHM sell, they donate £10 to CALM (Campaign Against Living Miserably), whose aim is to reduce suicide in the UK.
FRAHM commissioned me to create an interior label for their jackets with specific instructions to include a front-on face. Their “Don’t Keep it Buttoned” slogan button would cover the mouth area. I have named this art-piece “Serenity.”
The button is designed so that you can unstitch it and give it to someone whose mental health is suffering. The founder of FRAHM, Nick Hussey, is very public and vocal about his own past personal mental health issues and often shares his experiences on social media. Serenity will appear on the inside of all of FRAHM’s 2023 jackets.