Keith Hepburn of Target Tuition Driving School, contacted me last year asking for a rebrand of his business. His plan was to get a new logo designed, business cards, vehicle signage and some new portraits taken. It’s been a year long project in the making. Here’s a look at how his plan came to fruition.
Category Archives: Case study
Illustrating The Trust and Enfield Market
Following on from the logo design branding blog published last week, let’s move onto the marketing aspects of the project. If you haven’t managed to read the rebranding story yet, please read it first as it forms a really good base for this follow up blog.
Enfield Market promotional material
As there were no actual photos of the new market (it hadn’t relaunched yet), I was asked to do some illustration as an aid to promote it.
The Trust branding story
The client
The Old Enfield Charitable Trust is a charity which serves the community of the Old Parish of Enfield. With the aid of grants, they aim to support families, individuals and community organisations in financial need. They manage Enfield Market which runs every Thursday, Friday and Saturday.
Design tender
I was approached in mid July by The Trust and asked to tender for the branding and design of their work. The project entailed logo design and marketing material which was going to culminate in the relaunch of the Enfield Market on 1st October in time for British Food Fortnight. The main brief was that they wanted three logos.
- The Old Enfield Charitable Trust: established to aid the community. They award grants and welcome donations
- Enfield Market: There’s been a market in the square since 1303
- The Market Place: The square that Enfield Market resides in. There will be different events hosted in it and The Trust want to promote it as the place to be.
Hamilton Chase rebranding project
The brief
Since the beginning of the year, I’ve been working with an amazing business called Hamilton Chase – a family run estate agents based in Barnet.
They approached me with a view to rebrand their business (see original logo left). They had bought the company almost a decade ago and had inherited the logo and the shop décor. and now thought that it was time to make their own mark and celebrate their tenth year anniversary.
Edmonton Summer Festival: People
This is the last post in the trio series for the Edmonton Summer Festival. From music to dance, and crafts to henna and face painting. There was something for all the family to do. A relaxing time could be had by all by bringing a picnic basket and letting the kids try the free sports activities situated next to the music tent. And not forgetting the ducks. Did anyone remember to bring some bird seed for them? Whoops! I didn’t. Here’s a selection of photos that I took over the three days. See if you can find a photo of yourself.
Edmonton Summer Festival: The Artists
Gosh, I am a greedy moo. I had the pleasure in designing the posters/banners for the promotion of this amazing festival AND also being the official photographer but I am certainly not complaining!
I spent a lot of time in front of the music stage getting snaps of the artists in the red and blue tent, which cast a hue over their faces but it made it all the more atmospheric and sort of…intimate. Unfortunately, I wasn’t there for the entire duration so here’s a quick snapshot of what happened over at the music stage.
The Palmers Green Triangle Clock
Late last year I heard via a friend that the Palmers Green Association were looking for a a skilled person to design a clock for The Palmers Green Triangle, N13 – situated in the middle of a bustling shopping area used by residents and locals alike. She’d recommended me to the Chairman of Green Lanes Business Association and Palmers Green resident – Costas Georgiou.
Now, let’s get this straight, I’m a graphic designer who designs logos, brochures and other printed material, so designing solid structures like this is definitely not my forte and I can honestly say that I nearly ran a mile in terror at doing something that I’ve never done before. You see, if I do something, then it can’t be half baked. I have to give it my all and what I knew about designing structures was absolutely zilch. But there’s that saying: ‘Feel the fear and do it anyway‘ so I went for it. After all, if you don’t push yourself then how can you improve?